Long tail search engine optimisation

As mentioned in my previous post, I recently attended a very useful event teaching techniques to improve your business. Luckily for me, many of the courses that were offered were directly relevant to my business - writing for the internet, search engine optimisation (SEO), pay per click marketing (PPC) and social media, to name just a few. It was interesting hearing what other professionals had to say on the subject and to have my current techniques affirmed, whilst also introducing a few new ideas. It was also very handy to know that the other people in the courses were also interested in the subject, so a few potential new clients were met!

I was especially interested in long-tail search engine optimisation, a comparatively new SEO technique particularly useful for websites in very competitive industries. Since the course I have been looking into the techniques and will soon be implementing them on the new Coates Designs website as well as rolling them out with my clients. It'll be interesting to see if there's a dramatic increase in traffic.

Building a Better Business Event

Yesterday I attended an excellent all-day event on Milton Park all about developing your business, organised by The Late Breakfast . It was a very interesting and encouraging event, with quite a few new sales, marketing and networking tips, affirmation that many of my web techniques were spot on and several potentially interesting new business leads.

Today I'm mostly going to be following up with the contacts from yesterday and looking through my notes to see what I can do to improve my services and systems.

Roll on the long weekend, especially if the snow stays away!